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Algonomy Adds Real-Time CDP Triggers and Retail Analytics

We have product news today, Dear Reader.  Algonomy has enhanced its CDP with real-time event triggers that can deliver audiences or personalized messages.  They’ve also streamlined the user experience and added retail-specific measurements, demand forecasts, and inventory optimization.

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Viant Optimizes Ads Based on Viewer Attention; Innovid Measures TV Creative Impact

June 27, 2022

Let’s face it: measuring carbon impact is nowhere near as close to marketers’ hearts as measuring ad results. In one intriguing development, adtech vendor Viant is working to optimize ad campaigns based on attention consumers pay to ads, using attention measurements from Adelaide.   In another, TV ad server Innovid has launched InnovidXP, which simultaneously measures ad results and creative performance across both linear and connected TV.

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Klaviyo Launches Enterprise-Scale Unified Customer Platform

June 24, 2022

Email and messaging platform Klaviyo has launched Klaviyo One, which helps large brands to “ingest, unify, store, query and analyze customer data, from any integrated source, from any period of time”.  It sounds suspiciously like a CDP, although Klaviyo avoids the term and it’s not clear how easily the unified data can be shared with other systems.    Klaviyo’s 200+ existing integrations include CDPs Lexer, Lytics, Optimove, Simon Data, and Twilio Segment.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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