We have product news today, Dear Reader. Algonomy has enhanced its CDP with real-time event triggers that can deliver audiences or personalized messages. They’ve also streamlined the user experience and added retail-specific measurements, demand forecasts, and inventory optimization.
Let’s face it: measuring carbon impact is nowhere near as close to marketers’ hearts as measuring ad results. In one intriguing development, adtech vendor Viant is working to optimize ad campaigns based on attention consumers pay to ads, using attention measurements from Adelaide. In another, TV ad server Innovid has launched InnovidXP, which simultaneously measures ad results and creative performance across both linear and connected TV.
Email and messaging platform Klaviyo has launched Klaviyo One, which helps large brands to “ingest, unify, store, query and analyze customer data, from any integrated source, from any period of time”. It sounds suspiciously like a CDP, although Klaviyo avoids the term and it’s not clear how easily the unified data can be shared with other systems. Klaviyo’s 200+ existing integrations include CDPs Lexer, Lytics, Optimove, Simon Data, and Twilio Segment.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.