News

Algonomy Buys Linear Squared for Retail Demand Planning

CDP Algonomy announced a deal to buy Linear Squared, which offers AI-based retail demand planning and forecasting.  It’s a good example of a vertical CDP expanding its industry-specific features.  Algonomy is the renamed combination of campaign CDP Manthan and recommendation engine RichRelevance, who announced their combination in late 2019 and closed that deal in early 2021.

More News

Previous Article

Merkle Offers App-Free Contactless Shopping

January 6, 2022

Merkle, which offers a slew of marketing services including CDP delivery, is moving deeper into operational territory with a pair of products to support contactless shopping.  Scan & Go lets in-store shoppers make an online purchase via ecommerce platforms such as Shopify, Salesforce Commerce Cloud, and Adobe Commerce.  UnboxIt reads QR codes on boxes to connect shoppers with instructions, customer support, loyalty programs, or I suppose anything else.  The big selling point is that shoppers don’t need to download a dedicated app.

CDPI Newsletter
Featured Article

CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

CDPI Newsletter