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Algonomy Buys Linear Squared for Retail Demand Planning

CDP Algonomy announced a deal to buy Linear Squared, which offers AI-based retail demand planning and forecasting.  It’s a good example of a vertical CDP expanding its industry-specific features.  Algonomy is the renamed combination of campaign CDP Manthan and recommendation engine RichRelevance, who announced their combination in late 2019 and closed that deal in early 2021.

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Merkle Offers App-Free Contactless Shopping

January 6, 2022

Merkle, which offers a slew of marketing services including CDP delivery, is moving deeper into operational territory with a pair of products to support contactless shopping.  Scan & Go lets in-store shoppers make an online purchase via ecommerce platforms such as Shopify, Salesforce Commerce Cloud, and Adobe Commerce.  UnboxIt reads QR codes on boxes to connect shoppers with instructions, customer support, loyalty programs, or I suppose anything else.  The big selling point is that shoppers don’t need to download a dedicated app.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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