Further afield: Chinese e-commerce giant Alibaba has spent $103 million to acquire Berlin-based open source data tech vendor Data Artisans. It’s interesting on several levels: Alibaba doing a deal in Europe; Alibaba competing with Amazon in cloud services; and another big deal for open source tech. Plenty for all you sheep to chew on.
When Arm Holdings purchased the Treasure Data CDP last year, they said they would use it to combine Internet of Things data with conventional customer data. Sure enough, Arm has released a retail solution that integrates Treasure Data with Arm’s Pelion IoT device management platform. The solution will make it easier to to target individual-level messages in real time. It will also feed Reflexis ONE, an Arm partner that recommends real-time actions to store associates.
If you suspected that last item came from Jamie, our faithful Department of the Obvious Intern, you’re right. He’s paired it with a study from appliance maker Whirlpool Corporation that discovered most consumers want to spend less time on cooking and laundry and like to save money. They surveyed 2,000 consumers in four global regions to find this out. Jamie is enthralled.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.