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Alibaba’s Marketplace AliExpress Ramps Up in Brazil as E-Commerce Booms During the Coronavirus Pandemic

Alibaba Group’s online marketplace AliExpress is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America’s largest e-commerce market during the coronavirus pandemic.

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Lytics Adds Tool to Query Cloud Data Warehouses

August 25, 2021

CDP vendor Lytics has announced the open beta of a new tool, Cloud Connect, that will let the Lytics personalization engine run SQL queries to extract data from cloud data warehouses such as Google Cloud Platform and Snowflake.  The results will be merged with real-time data streams within the personalization engine, formerly the Lytics CDP but now called Lytics Decision Engine.   Note that there’s still a unified, persistent customer database in the picture.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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