Audience platform Alliant has been acquired by private equity firm Inverness Graham. Alliant offers marketers custom audience segments based on data sources including proprietary transactional data. It will continue to operate as an independent company.
Speaking of new ad channels, it was only a matter of time until Meta began serving ads on its Threads platform. It will happen early next year, according to reports in The Information. Threads recently hit 275 million monthly users.
Leading French news organizations including Le Monde and Le Figaro have brought a lawsuit against X for infringing “neighboring rights,” a European extension to the traditional concept of copyright. A Paris tribunal issued an order in May instructing X to provide commercial data so that the news organizations could assess the income X earned from their content. X has not yet complied.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.