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Alloy Capital invests more than US$14M in conversational messaging company Auronix

Alloy Capital announced that it has invested around US$14.5 million in Auronix, a Mexican company that provides conversational messaging solutions. Auronix provides SaaS that keeps companies communicating with their customers through the platforms they use the most, such as WhatsApp, Messenger, or SMS.  Auronix is headquartered in Mexico City and has offices in Bogota and Buenos Aires. Its clients include banks, telecommunications, retail, and logistics companies in Mexico and LatAm, such as Chedraui, Banorte, Izzi, Estafeta, and Netflix.