AllSight 4.7 Speeds Customer Data Synthesis
Since we’re now on the topic of automated data management, here’s a pre-announcement from AllSight of their latest “customer intelligence management” release. It links data fragments and existing customer records to build a complete customer profile. Other modules provide prebuilt analytical functions to infer important customer attributes, and dashboards to help examine the data. AllSight also works on Spark and Hadoop. It’s another example of productivity-enhancing tools that enable CDPs or custom-built equivalents. The new version is due before July.