Data collection has always been a stumbling block for marketing mix modeling. Marketing mix platform Keen Decision Systems is easing the way by partnering with TapClicks, a marketing cloud and data management platform. TapClicks customers will be able easily to upload data into Keen’s marketing mix platform and Keen will push marketing mix results back into TapClicks to support campaign decision-making.

Looking to strengthen its ad offerings, streaming platform Netflix is partnering with Snowflake, LiveRamp and InfoSum to provide data clean rooms to its advertisers. The rooms will allow advertisers to share data and build audiences in a privacy-compliant way. Snowflake Data Clean Rooms is available to Netflix partners today with solutions from LiveRamp and InfoSum arriving in the coming months.

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.