No fewer than 98% of those surveyed by creative operations platform Lytho say they use or plan to use AI in their work. Fifty percent are using it weekly; 30% daily. Notably creatives were more interested in specific features and ease of use than marketers, marketers marginally more interested in cost-effectiveness than creatives.
Just over 50% of CEOs now believe that the short tenure of a CMO can be an indication of their success as they move on to other opportunities. Ninety-one percent of CEOs believe CMOs build trust across the C-Suite, although they lag behind CFOs and COOs when it comes to CEOs’ personal trust. CEOs’ assessment of CMOs across a range of factors has become more positive, according to the latest CEO study from AI marketing agency Boathouse.
Salesforce debuted new AI-powered tools for retail marketers at NRF this week. They include segment creation in Data Cloud driven by natural language prompts, prompt-driven content creation (email subject lines and body copy plus visual content) and predictive insights into potential promotion revenue. Also launched, Einstein CoPilot for Shoppers, a tool to conduct real-time conversations on retailer channels such as messaging apps.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.