Plans for Google parent Alphabet to acquire HubSpot have been shelved, sources told Bloomberg. The talks did not get as far as addressing due diligence. Rumor or not, the effect on HubSpot’s shares was real, down 11% when the story broke.
CDP BlueConic has acquired Jebbit, self-described as both a first-party data capture and an experience creation platform. Jebbit enables the acquisition of customer data through custom quizzes, surveys and similar experiences that marketers can create using its AI-powered interface. This data can be used to enrich the enterprise customer data held by BlueConic.
The Data and Trust Alliance has announced the availability of new data provenance standards (1.0.0). They emerged from work on cross-industry standards undertaken by Alliance members such as American Express, Humana, IBM, Mastercard, Pfizer, UPS, and Walmart. Adoption of the standards should improve data quality and reduce the review time before using datasets to train AI models.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.