Alterian Launches Its Latest Campaign Manager

Marketers who want to do things for themselves can buy software from vendors like Alterian, which re-emerged as an independent company last November. It has just released the 6.0 version of its Campaign Manager, which apparently went to college and became an “Adaptive Customer Experience™ Platform”.  Alterian describes it as “a single tool for all marketing channels” but that’s a bit of an overstatement: while the system has its own database and analytics, it only sends messages in email. Other channels rely on external systems to deliver messages chosen by Alterian’s real-time decision engine.