AMA/Kantar Report: Marketers Losing Confidence In Their Organizations But See Bright Future Anyway

Struggling to make sense of it all? So is everyone else. According to a recent survey by Kantar Vermeer for the American Marketing Association, marketers’ confidence in their team’s ability to do just about everything has fallen in the past year, even though they have higher confidence in future revenue, marketing budgets, and marketing influence. Go figure. Marketer who consider their organization “customer centric” fell from 77% to 73%. Confidence was weakest in having the right operating model (people/structure/processes/tools), falling from 34% to 26%. Confidence in ability to measure Return on Investment was second lowest and fell even more sharply, from 43% to 32%. Marketers were most confident that they had a clear brand positioning (48%, down 4%), the right capabilities to be competitive (43%, down 6%), and are doing the right things to drive growth (40%, down 5%).

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Cordial Raises $6 Million Series A for Self-Optimizing Outbound Campaigns

February 27, 2017

B2C marketing automation is an established category but new entrants can still find a place if they offer something different.  Cordial eliminates conventional email and mobile campaigns by automatically picking the best time to contact each customer and running self-optimizing content tests to pick the best content.  It builds a unified customer database and reacts to new events in real time. The company just raised $6 million, bringing their total funding to $8 million.

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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