Amazon is upping its adtech game with enhancements to its Amazon Marketing Cloud (AMC) clean room, audience management, and results measurement. They’ve also set up an AMC integration with Treasure Data for audience definition and analytics — the first for a CDP — and another with data clean room vendor Habu.
Remember the U.S. Government? They’re not entirely powerless, although it sometimes feels that way. The Federal Trade Commission made its own point this week with a proposed settlement that will hold Drizly CEO James Cory Rellas accountable for security failures that resulted in a 2020 data breach exposing personal information on 2.5 million customers.
No one needs reminding that cybersecurity is a problem , although consumers are still distressingly lax in protecting themselves. The U.S. government is trying to help by publishing security ratings for IoT devices, which offer especially juicy targets. Private companies are also making progress with replacing passwords for corporate systems and Paypal just enabled passwordless access using Apple facial and touch recognition.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.