Amazon has introduced Ads Agent, which uses AI to help advertisers throughout their workflows. Its abilities include optimizing campaigns at scale, creating intelligent targeting recommendations, and generating complex queries for advanced analytics. Amazon also announced location-based interactive video ads for Prime Video; like Santa, Amazon is always watching you.
Hightouch has launched Hightouch Agents, a marketing AI platform focused on providing context and skills. It includes prebuilt agents to automate reporting, as well as the ability for users to build their own agents to perform specific tasks. Interestingly, Hightouch says you don’t need to use the Hightouch CDP to access this new product.
Google is rolling out Gemini models Ads Advisor and Analytics Advisor, which will be available globally early next month. Ads Advisor works in Google Ads accounts to brainstorm campaign ideas, generate relevant keywords, and diagnose performance. Analytics Advisor works in Google Analytics to perform key driver analysis and suggest growth opportunities.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.