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Amazon Advertisers Expanding Faster than Google or Facebook

Today is 10/10, which makes it Duopoly Day and thus a good time to indulge my obsession with Google/Facebook and walled garden vendors in general. Let’s start with news from ClickZ that Amazon advertisers are more likely to expand their spend on Amazon than Google or Facebook advertisers on those platforms. The key factor is that Amazon’s detailed product search information is a super-effective targeting tool. There’s plenty of room for growth: just 15% of marketers feel they’re using Amazon Marketing Services to its full potential. Lots of other interesting stuff.

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LinkedIn Leverages Its Data with New Partner Integrations

October 11, 2017

When Microsoft paid $26 billion for LinkedIn last year, the possibilities for leveraging LinkedIn data seemed endless. Yesterday the company filled in some of the details with product announcements including CRM data validation and integration of Sales Navigator with LinkedIn advertising campaigns and nearly two dozen business intelligence, marketing automation, sales acceleration and other vendors.  While Microsoft had already integrated Sales Navigator with its own Dynamics CRM, these announcements make clear that competitive products won’t be frozen out.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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