When Microsoft paid $26 billion for LinkedIn last year, the possibilities for leveraging LinkedIn data seemed endless. Yesterday the company filled in some of the details with product announcements including CRM data validation and integration of Sales Navigator with LinkedIn advertising campaigns and nearly two dozen business intelligence, marketing automation, sales acceleration and other vendors.  While Microsoft had already integrated Sales Navigator with its own Dynamics CRM, these announcements make clear that competitive products won’t be frozen out.

Here’s a more conventional item: a product launch. The vendor is Spatially, which provides businesses with location-tagged consumer data. They just added the ability to run geo-targeted ad campaigns in Google AdWords and Facebook.

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.