Criticism of Facebook and Google hasn’t stopped advertisers from doing business with them. eMarketer estimates the duopoly’s share of U.S. digital advertising grew in 2018 to 60.1%. eMarketer does expect their share to drop to 59.3% in 2019, but only because Amazon will grow by two points to reach 8.8% of the market. In other words, everyone else will actually lose ground to the big two and a half.
After dismissing Customer Data Platforms as a “passing fad”, Salesforce has now promised to build one. In the standard move for a vendor that has fallen behind the market, they have pre-announced that they’ll reveal “more details” in June. No word on when an actual product might be available.
Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.