Amazon and Google Grew Their Share of Digital Ad Revenues in 2018: eMarketer Report

Criticism of Facebook and Google hasn’t stopped advertisers from doing business with them. eMarketer estimates the duopoly’s share of U.S. digital advertising grew in 2018 to 60.1%. eMarketer does expect their share to drop to 59.3% in 2019, but only because Amazon will grow by two points to reach 8.8% of the market. In other words, everyone else will actually lose ground to the big two and a half.