Amazon is partnering with AI-powered retail intelligence platform Stackline to launch an attribution solution that will enable advertisers to correlate Amazon advertising with consumer purchases across multiple retailers. Stackline builds individual-level profiles by merging customer purchase data from multiple retailers.
In preliminary findings, European regulators have found Apple in violation of the Digital Marketing Act, for example by restricting app developers’ abilities to redirect consumers to cheaper services. Apple has 12 months to come into compliance or face a fine up to 10% of its annual global revenue. Reports suggest Meta may be the next to face charges.
Aprimo, primarily a digital asset management solution, has acquired Personify XP to boost customers’ ability to surface customer insights and leverage digital assets to create personalized experiences. The aim is to bring together Aprimo’s content operations with Personify XP’s content decisioning. The move takes Aprimo a step closer to being a broad customer engagement solution rather than a DAM.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.