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Amazon bets on Hindi voice shopping to reach wider India

Amazon announced plans to roll out the voice shopping experience feature in Hindi language in the South Asian market ahead of the Diwali festival in early November. Only 10% of India’s 1.3 billion people speak English. In recent years, voice search has dramatically surged in India as many new internet users find it difficult to type on virtual keyboards.

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Retail Networks and Audio Ads Grow Outside the Walled Gardens

September 23, 2021

Staying positive, let’s look at alternatives to Big Tech-based online media. One growing channel is retailer-based media networks, which Catalina is nurturing with a bundle of products and services that make them easier for retailers to deploy. Anther is the audio advertising, which iHeartMedia subsidiary Triton Digital is supporting with a marketplace, due early next year, that will aggregate 100 billion monthly impressions across broadcast radio, podcast, and streaming audio.

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India’s Cars24, a used-vehicle sales platform, raises US$450M at a US$1.84B valuation

September 23, 2021

The used car market is getting another major infusion of venture capital with one of the faster scaling startups out of India picking up a major round of financing to double down on growth. Cars24 — a site and app that sells users cars and used two-wheeled motorbikes — has raised $450 million, a Series F of $340 million and $110 million in debt. The investment values Cars24 at $1.84 billion post-money, the company said, making it one of the more valuable privately-held used car startups globally.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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