Amazon Buys Sizmek Ad Server

Confirming weeks of industry rumors, Amazon has announced it is buying bankrupt ad server Sizmek. The deal will help grow Amazon’s already-burgeoning ad business, in addition to giving it new source of consumer data. Advertisers wanting to keep outside of Google’s walled garden may not be thrilled to jump into Amazon’s but presumably it’s better than losing Sizmek altogether. Read AdExchanger’s detailed analysis.