We’ll cover funding news today because there’s not much else and everybody likes money, right? Biggest first: data analysis platform Looker raised a $103 million Series E, bringing its total to $280.5 million since 2013. You do have to wonder why a flat $100 million wasn’t enough.

Finally – wait, we’re out of CDP news. So let’s finish with news that consumer products giant Unilever is funding free showers and other hygiene services for homeless people across the USA. It’s both on-brand (they make soap) and bold (no brand wants to be preferred by street people everywhere). Good for them for knowing what’s important.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.