We’ll cover funding news today because there’s not much else and everybody likes money, right? Biggest first: data analysis platform Looker raised a $103 million Series E, bringing its total to $280.5 million since 2013. You do have to wonder why a flat $100 million wasn’t enough.

Finally – wait, we’re out of CDP news. So let’s finish with news that consumer products giant Unilever is funding free showers and other hygiene services for homeless people across the USA. It’s both on-brand (they make soap) and bold (no brand wants to be preferred by street people everywhere). Good for them for knowing what’s important.

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.