B2B buyers also want an omni-channel experience.  Digital Commerce 360 finds that B2B buyers now use ten or more channels, double the number five years ago.  Two-thirds of the B2B buying process is now done digitally and 75% of buyers prefer a rep-free sales experience.

Foursquare has long offered foot traffic data as a way to measure advertising results.  It’s now going a step further (see what I did there?) to add actual retail purchase information to the analysis.  The new product is called Sales Impact and they describe it, with no apparent intention of wit, as tracing “the full path to purchase.”

Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.