B2B content syndicator NetLine is offering free insights into buyer interests in the form of Audience Explorer, which lets marketers see top trending topics among user-specified segments based on job function, job level, company size, industry and region. Fun to play with but less useful than it sounds because the categories are quite broad. As in, the top category for marketers is “marketing”.

Maybe marketers should just go back to buying broadcast TV. Industry trade group TVB thinks that would be fine. They just issued a report that finds traditional TV still has more influence on buying than any other medium.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.