Amazon Get Patent on Home Surveillance by Delivery Drones
Speaking of unsurprising: Amazon has received a patent for a plan to let its delivery drones double as home surveillance devices. You probably assumed that were doing that already.
Speaking of unsurprising: Amazon has received a patent for a plan to let its delivery drones double as home surveillance devices. You probably assumed that were doing that already.
B2B content syndicator NetLine is offering free insights into buyer interests in the form of Audience Explorer, which lets marketers see top trending topics among user-specified segments based on job function, job level, company size, industry and region. Fun to play with but less useful than it sounds because the categories are quite broad. As in, the top category for marketers is “marketing”.
Maybe marketers should just go back to buying broadcast TV. Industry trade group TVB thinks that would be fine. They just issued a report that finds traditional TV still has more influence on buying than any other medium.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.