News

Amazon Is Poaching on Google’s Ad Turf

Indeed, Amazon is nibbling at Google’s advertising business, taking something between $1 billion and $2.5 billion ad revenue in 2016. Google’s ad revenue was about $70 billion last year, so it’s not a big deal yet. But Amazon is famously persistent.

More News

Previous Article

YouAppi Launches Expanded Mobile Marketing Platform

August 30, 2017

A mere one billion, you scoff. YouAppi tracks content consumption on two billion people across 4,200 apps and mobile sites. It uses the data to target in-app, on-site, and social advertising for mobile app customer acquisition and retention. The company just launched a “360 Degree Growth Marketing Platform”, which is an extension of its earlier products. But we’re not talking self-service: YouAppi is a full-service agency, currently running almost 17,000 campaigns for 470 brands worldwide.

CDPI Newsletter
Featured Article

Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

CDPI Newsletter