At Cannes in 2023, the ANA reported that 15% of media buys was spent on inventory from bogus made-for-advertising sites. The good news this year is that the spending has dropped to 4%. It looks like advertisers are finally starting to take control of the situation, although that is still a lot of wasted dollars.

Streaming video companies don’t have the purchase data of an Amazon, so they often collaborate with retail data compilers to help advertisers target and measure results. Disney has hopped on that bandwagon by integrating data from Affinity Solutions, which brings a proprietary audience graph and transactions on some 140 million debit and credit cards.

Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.