Data tool vendor Informatica was selling CDP components before it was cool. Not surprisingly, they’ve been adding generative AI to their products.  The results is CLAIRE GPT, which will deploy gen AI for data discovery, security, privacy, process creation, application development, empowering business users, and more.

If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends.  Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.”  This paper covers the topic in good detail, but doesn’t name any actual DCP vendors.  One hint: Adobe is the sponsor.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)