Data tool vendor Informatica was selling CDP components before it was cool. Not surprisingly, they’ve been adding generative AI to their products.  The results is CLAIRE GPT, which will deploy gen AI for data discovery, security, privacy, process creation, application development, empowering business users, and more.

If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends.  Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.”  This paper covers the topic in good detail, but doesn’t name any actual DCP vendors.  One hint: Adobe is the sponsor.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.