Amazon data services india pvt ltd has leased 5.5 acre of industrial land with a potential development area of 2.39 lakhs sq ft, from Larsen & Toubro Ltd, in suburban Mumbai’s Powai area to set up a data centre. With businesses increasingly clustering together in cities, Amazon’s city-center data center will be a vital cog in the economy of Mumbai.
Dentsu Group Inc has entered into an agreement to acquire a majority stake in Extentia, a global technology and services firm with a focus on enterprise mobility, cloud engineering, and user experiences. Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International. With this acquisition, Extentia further bolsters Merkle’s existing Salesforce capabilities, adding scale and additional geography in India.
PwC India has announced it has completed the acquisition of Venerate Solutions Private Limited, a Salesforce consulting firm. Venerate, which was founded in 2016 in Bangalore, builds customised solutions on the Salesforce platform across multiple clouds. The solutions help organisations in managing customers, sales and provide value.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.