TikTok is offering more modest help, in the form of a report on marketing trends for 2023. It’s exceptionally well organized, but the trust barrier is high: the federal government is poised to ban TikTok on government computers and a recent study found TikTok pushes self-harm and suicide videos to vulnerable youths within minutes of registration.

EU regulators have just warned Meta about using ad-related data from competitors to benefit their Facebook Marketplace classified advertising service.  Like Amazon, Meta has been leveraging its control over what users see to favor its own products.  That’s probably illegal in the U.S. too, but so far the tech industry has been largely successful in restraining U.S. regulators and Congress from taking action.  (For a rare exception, see today’s Privacy Newsletter item about the Federal Trade Commission’s $520 million settlement with Epic Games.)

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)