Amazon is testing a feature that will allow users to buy products direct from brand websites if they are not available in Amazon’s inventory. Currently in beta, the feature will show those products alongside the hundreds of millions of products available directly from Amazon. It’s not like they’re risking the store.
Adobe announced plans for Real-Time CDP Collaboration last spring and this week announced its general availability in the U.S. (although it gave the strong impression that it was generally available last December). Essentially a data clean room, the appeal of Collaboration is that it is integrated with Adobe’s CDP. Interoperability enables the connection of data across select partners such as AWS and The Trade Desk as well as the activation of audiences created in Adobe Experience Platform.
Marketing automation platform Klaviyo has unveiled a CRM aimed at consumer brands. Capabilities include Customer Hub, representing the platform’s first move into the service space. It’s in public beta for Shopify users and expects to expand to other partners soon.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.