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Amazon Now Third-Largest Online Ad Seller

Google and Facebook are still the kings of online ad revenue, with estimated 2021 revenues of $210 billion and $117 billion respectively. But Amazon last week revealed it had $31 billion in ad revenue in 2021, ending much speculation and confirming its Number Three position. It already sells more than YouTube and is growing very, very fast.

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Apply Privacy Change Leaves More than Half of Ad Requests Without Device ID: PubMatic Report

February 7, 2022

I’m sure you heard about Facebook’s statement that Apple’s new privacy restrictions could cut $10 billion from its 2022 ad revenuel, so I won’t bother to report it. But here’s a bit more background from PubMatic, which found that 41% of iOS 14.5 ad requests still have the IDFA device ID, meaning the user opted in. That’s down from 75% on pre-14.5 devices. PubMatic also reports that ads with IDFA sell for 2.4 times the price of those without.

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Omeda Integrates With Shopify

July 8, 2025

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.

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