President Trump was too busy starting a trade war yesterday to keep his promise of announcing a new owner for TikTok. Amazon reportedly joined the clown car of bidders. What the Chaos Monkey does next is anyone’s guess, since neither law nor logic seem to apply.
Step aside, retail media: the Next Big Ad Channel may be online games. Google Immersive Ads is partnering with online game platform Roblox to grow opportunities like Rewarded Video ads. Immersive Ads are also being expanded across Google AdMob and Ad Manager.
Composable CDP GrowthLoop has launched a Compound Marketing Engine which deploys AI agents, built natively on a company’s data cloud, to compose audience segments, trigger omnichannel campaigns, measure performance and optimize. Although GrowthLoop describes this as a “fundamentally new approach” to marketing, there do seem to be a lot of marketing agents out there. Then again, GrowthLoop’s agents give marketers “superpowers,” so that’s special.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.