Amazon’s palm-scanning technology offers highly reliable verification, although the price includes some hefty privacy concerns. They’ve just added age verification, so members can buy age-restricted items like alcohol without showing other ID. Retailers only see a message like “21+”, which is a good approach – so long as you trust Amazon not to do anything else with the information it’s collecting.
Knowing who to trust is trickier than ever, and don’t get me started on fake news from blue checks at Twitter. The folks at LinkedIn are considerably more sensible. They’ve expanded their employment verification feature to job postings, ensuring that listings are made by someone who actually works at the company they claim.
Tech companies won’t be held liable for user posts and any subsequent disinformation – thanks to two Supreme Court cases won by Google and Twitter. The companies and tech platforms withstood a challenge to Section 230 of the Communications Decency Act. Established in the early days of the Internet, Section 230 protects companies against liability for postings of users. So, despite growing concerns now about disinformation, discrimination, and violent content on social platforms and sites, these justices opted to side with corporations.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.