Another EU battlefront has opened for Amazon, with German regulators saying Amazon’s price controls on third-party sellers may break domestic and EU laws. Amazon uses algorithms to de-prioritize products perceived as over-priced in search results. Amazon is challenging these preliminary findings saying changes would be bad for customers.
The ultimate dream (or nightmare) for AI in marketing is one model to rule everything from insight generation to campaign execution and measurement. WPP Media has taken a giant step in that direction with Open Intelligence, a “universal model” using trillions of data signals from 350+ partners to predict audience behavior and marketing performance, enabling continuously optimized, personalized campaigns across all channels. The wide array of data sources will relieve dependence on identity data and help protect consumer privacy.
Retail media promises mouth-wateringly precise audience segments based on retailers’ transaction data, but retailers’ own ad inventory is often limited. Pairzon, a retail-oriented CDP, has unveiled a Retail Media Solution that avoids this problem by sharing its segments with Meta, Google, TikTok, and other major ad platforms. It’s all privacy-safe, of course, and includes closed-loop attribution, tying ad impressions to physical or digital transactions.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.