Amazon Q1 Ad Revenue Grows by 21% to $9.5 Billion

If you need to be reminded what healthy growth looks like: Amazon reported a 21% year-on-year gain in Q1 retail media revenue, $9.5 billion.  Amazon accounts for 85% of the industry, according to eMarketer.  While some reports have predicted a slowdown in retail media, Skai takes a brighter view: 87% of advertisers plan to maintain or increase retail media spending this year.  Plot twist: funds for retail media most often come from the paid search budget, but are usually managed by ecommerce staff.

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Nearly Half of U.S. Consumers Have Made Social Commerce Purchase: Magna Media Trials Report

May 1, 2023

Meta would love to collect commissions on in-platform sales, a.k.a. social commerce. U.S. and European results have been mixed at best, although it’s booming in China. But this survey by Magna Media Trials and Reprise Commerce says things are better than they seem: 92% of respondents said they’d be willing to purchase on social if it offers good deals and real-time customer service, and 46% of U.S. respondents said they have already made a social commerce purchase.

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