Amazon Q1 Ad Revenue Grows by 21% to $9.5 Billion
If you need to be reminded what healthy growth looks like: Amazon reported a 21% year-on-year gain in Q1 retail media revenue, $9.5 billion. Amazon accounts for 85% of the industry, according to eMarketer. While some reports have predicted a slowdown in retail media, Skai takes a brighter view: 87% of advertisers plan to maintain or increase retail media spending this year. Plot twist: funds for retail media most often come from the paid search budget, but are usually managed by ecommerce staff.