Amazon Rolls Out Buy with Prime to All U.S. Merchants

“What’s mine is mine and what’s yours is negotiable” pretty much sums up Amazon’s attitude towards other retailers.  Their latest move is to expand the Buy with Prime program from its invite-only pilot, launched in April, to full U.S. availability by the end of this month.  Buy with Prime offers Amazon Prime benefits to buyers on merchants’ own sites.   Merchant sites will also be able to display Amazon product reviews.