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Amazon Sells Data on In-Store Behavior

Amazon competes with pretty much everyone in the retail world these days, so making decisions based on data from Amazon seems a bit risky.  But Amazon hopes brands will ignore any conflict and subscribe to their Store Analytics service, which reports on anonymized shopper behavior in Amazon Go and Amazon Fresh stores.  Are you feeling lucky?

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Consumers More Likely to Buy Products They’re Interested In: IAS Study

June 30, 2022

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  The boss left work suddenly today, muttering something about extradition treaties, so I’m filling in.  Here’s an Integral Ad Science study that used eye tracking technology to find that people viewing content on a topic pay more attention to ads on that topic.  Even more obvious, their purchase intent is higher too.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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