Amazon Sells Data on In-Store Behavior

Amazon competes with pretty much everyone in the retail world these days, so making decisions based on data from Amazon seems a bit risky.  But Amazon hopes brands will ignore any conflict and subscribe to their Store Analytics service, which reports on anonymized shopper behavior in Amazon Go and Amazon Fresh stores.  Are you feeling lucky?

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Consumers More Likely to Buy Products They’re Interested In: IAS Study

June 30, 2022

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  The boss left work suddenly today, muttering something about extradition treaties, so I’m filling in.  Here’s an Integral Ad Science study that used eye tracking technology to find that people viewing content on a topic pay more attention to ads on that topic.  Even more obvious, their purchase intent is higher too.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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