Amazon has sued Perplexity over the Comet agentic browser, calling its ability to shop on behalf of users “misconduct” and “trespass.” Perplexity calls Amazon’s actions “bullying […] and intimidation.” While AI browsers threaten all web merchants, Amazon is one of the few that are strong enough to push back.
ID5, which offers an identifier and cross-device graph, has acquired TrueData, which provides graph services. This combination will provide addressability and measurement across channels. They describe their union as a “privacy-first identity powerhouse.”
CDP Sitecore has launched SitecoreAI, a composable digital experience platform for marketers. Its focus is the Agentic Studio, which has 20 agents to automate workflows throughout the customer journey. Marketers and agencies can also create their own agents and flows.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.