Amazon Threatens Google and Facebook Ad Revenue
Yesterday’s newsletter was so drearily fact-filled, and on the eat-you-broccoli topic of data protection, no less. So today let’s look at big picture things. We’ll start with the future of advertising itself. Here’s a piece about Amazon threatening to supplant Google and Facebook as the main channels for reaching customers. This isn’t just speculation: Amazon already has $1.2 billion in ad revenue and is developing ad tech tools to support future growth. A related item describes making interactions with the Alexa voice interface more human-like. Voice interactions could make conventional advertising entirely irrelevant, giving Amazon and other voice appliance owners even greater control over their customers’ purchasing.