Amazon to Double Digital Ad Market Share by 2020 While Facebook Share Falls: Cowen Research

And if anyone still doubts that we’ve passed Peak Facebook, investment management firm Cowen has estimated the Facebook’s share of digital ad spending will fall from 20% in 2018 to 17% in 2020.  Amazon will double its share from 6% to 12%. But Facebook-owned Instagram is expected to also gain 2 percentage points, so don’t feel too badly for them.