Amazon will offer new page-level reporting for its DSP through its Traffic Events API in addition to its existing site-level reporting. The aim is to heighten brand safety controls. The move follows criticism of Amazon, Google and other vendors for allowing ads to appear on sites containing child sexual abuse material.
The FTC, under Trump-appointed Chairman Andrew Ferguson, is launching an inquiry into how tech platforms “deny or degrade users’ access to services based on the content of their speech or affiliations, and how this conduct may have violated the law.” “Tech firms should not be bullying their users,” said Ferguson. Right now, its advertisers who seem to be getting bullied back onto X by the newfound powers of Elon Musk.
TikTok is reportedly laying off staff from its trust and safety unit that provides content moderation. The layoffs will initially affect teams in Asia, Europe, the Middle East, and Africa. Meanwhile, it has been signalling confidence in its business outside the U.S., adding commerce and livestream shopping in other regions.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.