Although the “Just Walk Out” technology was a fizzle in Amazon Fresh stores it is finding new markets. This fall will see the frictionless checkout solution deployed at 14 new NFL stadium stores as well as at a number of college and university stores. Lumen Field in Seattle alone will have 15 such stores.
Forget cookies, Google also seems to be heading towards deprecating its Google mobile advertising ID. Getting ahead of that, mobile measurement platform AppsFlyer is integrating with the Attribution Reporting API in the Android Privacy Sandbox and releasing an associated dashboard. Mobile app development platform Unity helped design the integration and Unity Ads, its ad network, will be the first to use it.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.