Ambit Finvest partners with Salesforce to digitize customer onboarding

Ambit Finvest, the Non-Banking Financial Company of Ambit Group, has partnered with Salesforce to digitize its customer onboarding journey. The Salesforce CRM platform enables the sales team to assess, filter, and prioritize leads and track loan applications on a real-time basis, thereby leading to enhanced sales productivity and improved approval rates.