CRM and marketing automation may go together like jam and toast but CRM and credit cards are a stranger combination. Nevertheless, American Express is buying Resy, a restaurant CRM and reservation platform. The idea is to provide Amex cardmembers with exclusive experiences.
So, how was your weekend? Probably better than whoever at Salesforce deployed a script that gave full data access to everyone at companies with a Pardot installation. Salesforce accounts were offline for as much as 15 hours as the company cleaned up the mess.
Sisense also mashes together data without being a CDP. Their strength is empowering a wide range of users with data assembly, exploration and application building capabilities. They’ve just merged with Periscope Data, which targets data scientists and other experts. The combined firm will have an annual run rate over $100 million.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.