Social media users might not understand the details of profiling, but they’re not entirely clueless. Tapatalk found that 74% agreed that the integrity of social media sites has declined and 80% would trust responses on a specialized forum more than responses on Facebook. Tapatalk runs specialized forums but that doesn’t wholly invalidate their results.
Hi, it’s Jamie, your faithful Department of the Obvious Intern. We’ve been having a slow year so I’m helping our Department of Counter-Intuitive Results. Lots of fun over there and they have better snacks. One hot item: Internet video has led to a rise in over-the-air TV viewing. Nielsen found that people who don’t want to pay for cable have discovered they can get their local broadcasts for free with this thing called an “antenna”. It’s like wi-fi without a router. Amazing!
Maybe you thought the ads in that free shopping list app paid for the service? Don’t be silly. Purchase Decision Network, which captures lists from more than 50 million monthly shoppers, is now selling the contents through Kiip, Kochava and LiveRamp to use on other networks. Creeped out that marketers can send ads based on your shopping list? Feel better knowing that PDN won’t tell them your name?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.