While companies focused on AI like Nvidia and OpenAI performed well in polling-based Axios Harris reputation scores, social media platforms, notably those using generative AI, did poorly. Nvidia, the chips company, was new to the list and was number one for overall reputation, number eight for trust. Which begs the question, how many of those polled know Nvidia as well as they know Facebook or X?
Despite using 4+ audience management systems on average, 85% of media companies don’t feel they have the technology they need to reach their goals, according to this study from audience marketing platform Omeda. Top challenges are converting unknown visitors (60%) and disconnected workflows (52%). To close the gaps, 25% plan a CDP investment, which is more than personalization (22%), campaign management (18%) or data governance (7%) but less than marketing automation (45%), data visualization/performance/reporting (33%), database/data warehouse (33%) and AI and machine learning (29%).
Only 27.3% of consumers from a 9,500 sample believe AI has the potential to improve their customer experience and only 26% think it will make experience more personalized (other surveys report much more enthusiasm). More than half, however, were interested in using chatbots to get information. A growing number (over 40%) will use ChatGPT or similar solutions to research purchases.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.