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Amobee and Lotame Partner for Social Audience Activation

Third-party cookies may be vanishing but Lotame still sells third-party data enrichment. They’ve just partnered with ad platform Amobee, which has its own identity graph, to target Lotame audience segments on major social platforms.

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(Almost) Two-Thirds of Marketers See Better Analytics as High Priority: Forrester Report

September 24, 2020

Forrester analysts have also been hard at work, with a Google-sponsored study finding that better use of data and analytics is a top-5 priority for 63% of marketers and siloes are the top data challenge (57%). Fewer than half (42%) have a cross-platform view of Web and app analytics, which might seem like a little or a lot. But 84% consider cross-platform analytics critical or very important, so let’s call that glass half empty.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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