CDP vendor Amperity is doing its bit to improve CDP integration, adding over 120 new connectors with its latest release. Other changes include a new read-only data warehouse for analysis tools, expanded campaign functions, and no-cookie identity management.
This BlueVenn study contains all sorts of juicy tidbits. Two faves: just 37% of U.S. marketers and 45% of U.K. marketers say their CDP is fully integrated with other systems; and about half collect but ignore customer preferences for contact channel and frequency. Much more comparing consumer vs marketer opinions (spoiler alert: marketers aren’t doing as a good a job as they think).
No-code chatbot maker Ada has raised a $130 million Series C, bringing its total funding to $190 million. The product lets customer service employees build self-service tools for customers, which would seem to put both programmers and support agents out of work. That’s progress, right?
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.