Customer data platform (CDP) for consumer brands Amperity has expanded its offices into APAC. The new Australian office will offer local engagement to the growing number of brands. A holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.
PUMA India has deployed Salesforce Commerce Cloud to enhance the mobile shopping experience for their sports and activewear consumers. With best practices in mobile UX design, merchandising, and technical architecture being built into the solution, they can offer their customers an experience that is seamless and efficient.
Australia’s Uber Eats is set to become one of the first country deployments of Rokt’s commerce technology accelerating advertising opportunities on the platform. Uber Ads views growing the digital company’s advertising business as a priority and Rokt is seen as a key tech component that will help realise this ambition.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.