CDP Amperity is launching media measurement tools to help brands evaluate the impact of digital advertising on sales. It will directly integrate with ad platforms like The Trade Desk, Meta and TikTok, allowing brands to connect online and offline transactions to digital advertising in one platform. An expanded integration with Universal ID 2.0 will connect first-party data with privacy-safe identifiers to track advertising touchpoints across the web.
The U.S. Department of Justice has commenced a lawsuit against Adobe accusing it of making it hard to cancel subscriptions to Photoshop and other software. In particular, it is alleged that it concealed an expensive cancellation fee from consumers and that its customer service reps made canceling difficult. This follows a lawsuit last year in which the FTC accused Amazon of making it hard to cancel Prime membership.
Almost 90% of company directors (and above) believe that AI will offer them a competitive advantage, according to a survey of more than 500 business leaders by CDP Twilio Segment. Most also believe that AI will cause a shift from reactive to predictive personalization. More than 80% also support the embedding of emotional intelligence in AI solutions that interact with customers.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.