CDP Amperity is launching media measurement tools to help brands evaluate the impact of digital advertising on sales. It will directly integrate with ad platforms like The Trade Desk, Meta and TikTok, allowing brands to connect online and offline transactions to digital advertising in one platform. An expanded integration with Universal ID 2.0 will connect first-party data with privacy-safe identifiers to track advertising touchpoints across the web.
The U.S. Department of Justice has commenced a lawsuit against Adobe accusing it of making it hard to cancel subscriptions to Photoshop and other software. In particular, it is alleged that it concealed an expensive cancellation fee from consumers and that its customer service reps made canceling difficult. This follows a lawsuit last year in which the FTC accused Amazon of making it hard to cancel Prime membership.
Almost 90% of company directors (and above) believe that AI will offer them a competitive advantage, according to a survey of more than 500 business leaders by CDP Twilio Segment. Most also believe that AI will cause a shift from reactive to predictive personalization. More than 80% also support the embedding of emotional intelligence in AI solutions that interact with customers.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.