Amperity Integrates with Braze

CDP Amperity also has a new partnership, with the Braze customer engagement platform.  The integration will make Amperity’s unified profiles more easily available to Braze personalization and journey orchestration programs.

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Sailthru Snuggles with Liveclicker; Phonexa Tries a Group Hug

June 24, 2021

Here’s a pair of sibling integrations. Sailthru and Liveclicker, both owned by CM Group, are connecting their systems so Sailthru campaigns can include product recommendations, timers, maps, and other cool Liveclicker features. Meanwhile, Phonexa is offering a suite that combines new click tracking, suppression list management, and cloud PBX products with its previously-separate call tracking, lead distribution, email and SMS marketing, and accounting systems.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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