Lots of CDP news today, Dear Reader. Let’s start with a $100 million Series D announcement from Amperity. The deal brings their total funding to $187 million and values the company at over $1 billion.
Nigeria’s most populous City, Lagos has introduced a technological-driven device called: the Traffic Management Solution Device (TMS), aimed at ensuring that the residents comply with traffic law. The TMS is a handheld device, would allow for real-time capture of picture and video evidence of road traffic and vehicle compliance violations as they occur.
Next up: Treasure Data has completed its previously-announced separation from Softbank-owned Arm, which purchased it in 2018. Treasure Data will now be in the Softbank Vision Fund 2 portfolio, gaining more independence and easier access to capital. Treasure Data founding leaders Kazuki Ota, Hironobu Yoshikawa and Dan Weirich are also rejoining the company.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)